Catalogue distributors offset their mailing costs by allowing third party, non-competitive advertisers to insert into their catalogue. Inserting into an existing mailing allows third party advertisers to reach a targeted demographic defined by the catalogue product and audience. It also allows them to mail to a name list without paying the high cost of solo mail.
With a number of distributors focussing on cutting costs, inserting is becoming increasingly more popular. This is a more receptive option than mailing cold lists as they reach consumers proven to be receptive to DM communications.
The additional brand endorsement created by using a respected and established original carrier will ensure that third party inserts will attract the consumer attention they need.
For further information on advertising your insert space please contact Haaris Englefield on 01634 225085