+44 1634 225080
Office 1, Suite 2A, Beta House, Laser Quay, Culpeper Close, Rochester ME2 4HU
Mon-Fri 9AM–5:30PM

Data Management

Mokrynski Data Management services provide complete data bureau and management solutions, brought to you by a highly skilled team of data professionals with over 20 years experience with data, direct mail and the marketing industry.

We are able to offer you the opportunity to maximise from your data with full database bureau services, including data management, design, development and implementation as well as campaign management and multi level matching and deduplication.

Our independant data team have access to all suppression files and tailor make our services to suit your requirements for all volumes of data.  The Mail Preference Service (MPS), Goneaway Suppression file (GAS), National Change of Address (NCOA) as well as deceased and bereavement registers are a few of the benefits we are able to offer.

Maximise profit, minimise waste.  Customer Intelligence is key, data is knowledge and knowledge is power.

 

Please contact your Mokrynski representative today for a no obligation discussion on how we could help.

Our services include:

  • Database design, development & implentation
  • Database management & hosting
  • Campaign management
  • Full gone-away/white-mail management
  • Prospect Pool creation & management
  • Data reformatting
  • Multi level matching & deduplication
  • Multi-buyer identification
  • Merge/Purge – Single Customer View
  • Name & Address enhancement
  • ER name & address verification with name appending
  • NCOA tracking
  • Gone Away suppression & flagging
  • Deceased suppression & flagging
  • MPS, TPS, Baby MPS suppression
  • D.O.B. Appending
  • Casing & Salutation
  • Full Mailsort services & other postal discounts
  • Email cleansing & verification

Every home shopping company must ask the following questions:

  1. Which of my previous customers will buy again if I mail them?
  2. How many catalogues do I need to send them to maximise profitability?
  3. Are there lapsed buyers in my file that can be re-activated at a lower cost to other forms of recruitment?

Traditional circulation planning methods involve using database characteristics such as recency, frequency and monetary.  Now we are pleased to say that these models can be improved upon.

Mokrynski International can bring you the benefits of a cutting edge database model through its consultant partners Ray Morris-Hill and Dean Lundell.

This model ranks your entire customer database according to their propensity to respond to mailings.  This allows you to select the most profitable customers to mail.  It will also determine the correct number of catalogues you should send them, eliminating waste and maximising profit.

As well as a tool to optimise house file mailings the model also provides other benefits:

  • It easily identifies the “VIP” customers who respond at extremely high levels and with high order values, yet tend to get treated just like anyone else.
  • The process identifies problems with data hygiene – duplicates, incorrect addresses, incorrect application of mailing flags etc.
  • The analysis does not take a long time to complete and can therefore be applied to every mailing to the buyer file, without disrupting mailing schedules.
  • For most mailers the data extract is straight forward.

Once we have the data, we will analyse a recent campaign and prepare a presentation of the results for you.  There is no charge for this.  You can then decide whether it is worthwhile using the model for your next campaign.

  • Develop predictive models to determine the best recruitment methods for your business.
  • Provide a thorough matchback service so that you can track where your orders are coming from.
  • Work with you to develop processes that optimise your data hygience, eliminating unmailable records and duplicates.

 

If you are interested in making your data work harder then contact your Mokrynski representative today for a no obligation discussion.